User Journeys - Rybbit | Sankey Navigation Flow Diagrams | Rybbit

User Journeys

Map how users really navigate

Interactive Sankey diagrams that reveal the actual paths users take through your site, from landing page to conversion and beyond.

Live user journeys demo: interactive Sankey diagrams from real traffic

You designed your site with a specific flow in mind. But do users actually follow it? User journeys show you the real navigation patterns: the paths users take, the pages they skip, and the detours they make before reaching your goal.

Unlike funnels, which track a predefined sequence, user journeys are exploratory. They reveal paths you didn't design for: the blog post that accidentally became your best conversion page, the documentation section that's acting as a landing page, or the settings page where users get stuck.

Rybbit renders your journey data as interactive Sankey diagrams where flow thickness represents user volume. Hover over any path to see exact numbers. Filter by wildcards to group similar pages. Adjust depth from 2 to 6 steps to zoom in or out. There's zero setup: install Rybbit and your journey data is ready.

What you can do

Interactive Sankey diagrams

See user navigation paths as interactive flow diagrams. Hover over any path to see the exact number of users who took it.

Adjustable depth

Control how many navigation steps to visualize, from 2 to 6 steps deep. Zoom in on early navigation or follow paths further.

Wildcard path filtering

Use wildcards like /blog/* or /docs/** to group similar pages together and focus on the flows that matter most.

Entry & exit pages

See where users enter your site and where they leave. Identify your most effective landing pages and common exit points.

Volume visualization

Flow thickness represents the number of users on each path. Spot the most popular and least common navigation patterns.

Filter by pattern

Search for specific page patterns to focus on particular sections of your site. Great for analyzing product-specific flows.

How it works

  1. Pageviews are tracked automatically
    Rybbit tracks every pageview and navigation event. No extra setup needed; journey data is available immediately.
  2. Open User Journeys
    Navigate to the User Journeys section in your dashboard. The Sankey diagram renders automatically from your pageview data.
  3. Adjust depth and filters
    Set the number of steps to visualize (2–6), apply path filters with wildcards, and choose how many journeys to display (10–200).
  4. Discover navigation patterns
    Hover over flows to see exact user counts. Identify the most common paths, unexpected detours, and pages that lose users.

Who uses this

Product teams

Understand how users actually navigate your product vs. how you designed them to. Validate information architecture decisions with real data.

UX designers

See if your navigation structure matches user expectations. Identify pages where users backtrack or take unexpected paths.

Marketing teams

Map the path from landing page to conversion. See which content pages lead to signups and which create dead ends.

Content strategists

Discover how readers move between articles and sections. Optimize your internal linking based on real navigation data.

Startup founders

See how your first users explore your product. Identify if they're finding your key features or getting lost along the way.

E-commerce teams

Track the browsing-to-purchase journey. See which product categories lead to checkout and where shoppers abandon.

Frequently asked questions

Do I need to set up anything for user journeys?

What's the difference between user journeys and funnels?

Can I filter journeys by traffic source or device?

How many journey steps can I visualize?

What are wildcard path filters?

Related features

Discover how users really navigate

Interactive Sankey diagrams from your pageview data. Zero setup required.