Funnels

Where do users drop off?

Build multi-step conversion funnels to visualize your user flow and pinpoint exactly where you're losing conversions.

Signup conversion

Live funnels demo: see real conversion data

funnels

You're driving traffic to your site, but how many visitors actually complete the journey from landing page to signup, onboarding to activation, or browse to purchase? Without funnel analysis, you're flying blind, optimizing pages that might not be the real bottleneck.

Rybbit funnels give you a step-by-step breakdown of your conversion flow with precise drop-off percentages at every stage. No sampling, no estimation: every event is counted. Mix page paths and custom events freely to model any conversion flow, from a simple two-step signup to a complex multi-stage onboarding.

Combined with session replay and user journey mapping, funnels do more than flag the problem. Spot the drop-off in your funnel, then watch the sessions where users left to understand why. It's the difference between knowing you have a problem and knowing how to fix it.

What you can do

Multi-step funnels

Define funnels with any number of steps using page paths or custom events. See exactly where users drop off at each stage.

Conversion rates at every step

Get precise conversion and drop-off percentages between each step. No sampling: every single event is counted.

Segment by any property

Break down funnel performance by country, device, referrer, or custom event properties to find which segments convert best.

Path or event-based steps

Build funnels using page URLs, custom events, or a mix of both. Flexible enough for any conversion flow.

Search & manage funnels

Create, edit, and organize your funnels. Search by name to quickly find the one you need across dozens of funnels.

Real-time conversion data

Funnel data updates in real-time. Launch a campaign and immediately see how it affects your conversion rates.

How it works

1. Track your events
   Rybbit automatically tracks pageviews. For custom events like signups or purchases, add a single line of code with rybbit.event().

2. Create a funnel
   Select the events or page paths that define your conversion flow. Name your funnel and arrange the steps in order.

3. See where users drop off
   Instantly view conversion rates and drop-off percentages at each step. Identify the biggest leaks in your funnel.

4. Optimize and iterate
   Make changes to your product or marketing, then check back to see if your conversion rates improve. Compare date ranges to measure impact.

Who uses this

Product & growth teams

Understand which onboarding steps lose users, optimize activation flows, and measure the impact of product changes on conversion.

Marketing teams

Track campaign-to-conversion funnels. See which traffic sources produce users who actually convert, rather than just the most clicks.

Founders & operators

Get a clear picture of your core conversion metrics without hiring a data team.

E-commerce teams

Track add-to-cart → checkout → purchase funnels. Identify exactly which step is costing you the most revenue.

SaaS companies

Measure signup → onboarding → activation → retention funnels. Understand your product-led growth metrics clearly.

UX designers

Validate design changes with hard data. See if your new checkout flow actually improves completion rates.

Frequently asked questions

Do I need to set up funnels separately from events?

Can I filter funnels by user property or segment?

How is funnel data calculated?

Can I use page paths and custom events in the same funnel?

How many funnels can I create?

Stop guessing where users drop off

Build conversion funnels from the events you already track. See real-time drop-off data without sampling.