# Engagement Rate Calculator

Calculate a consistent social engagement rate using followers, reach, or impressions and the interactions that matter to your report.

## Platform
- Instagram
- TikTok
- YouTube
- LinkedIn
- Facebook
- Other

## Calculation method
- By followers
- By reach
- By impressions

### Followers
Useful for comparing account-level engagement over time.

### Interactions
Add the actions your Instagram report includes. Leave any unavailable fields blank.
- Likes or reactions
- Comments
- Shares or reposts
- Saves
- Clicks

## Calculate engagement

## Clear

## What is engagement rate?

Engagement rate shows how often an audience takes action on content relative to the audience that could see it. It turns different interaction totals into a percentage that is easier to compare across posts, campaigns, and reporting periods.

## Choose a denominator that matches the question

- **Followers** answers how active the account audience is overall.
- **Reach** answers how many unique viewers interacted with a post.
- **Impressions** answers how often any recorded view led to an action.

The general formula is `(total interactions ÷ denominator) × 100`. Keep the platform, time period, interaction types, and denominator consistent whenever you compare two rates.

## Turn platform attention into website outcomes

An engagement rate describes activity inside a social platform; it does not show whether those actions produced qualified visits or conversions. Tag campaign links consistently, then review on-site events and goals to learn which engaged audiences also take valuable actions on your website.