Rybbit for ecommerce

See every step between ad click and checkout.

Campaign tracking, checkout funnels, and custom events with order properties. Cookieless, so there's no consent banner between a visitor and your store, and no consent gap in your numbers.

The attribution problem

Attribution breaks when half your visitors decline tracking.

Cookie-based analytics only measures shoppers who click accept, so campaign numbers drift further from reality as consent rates fall. Rybbit doesn't sit behind that choice. The campaign you're judging gets judged on all of its traffic.

Checkout funnels

Find out where carts stall.

Build the product-to-purchase funnel from page paths or cart events, and see which step bleeds. Web vitals sit on the same dashboard, so a slow step and a leaky step get diagnosed together.

• Product page: 8,412
• Added to cart: 2,306
• Started checkout: 1,177
• Purchased: 604

Product page to purchase 7.2%

Judge campaigns on conversions, not clicks

UTM parameters work out of the box, so every source, campaign, and creative gets its own line, with visit counts and conversion rates from your goals.

• newsletter / summer-drop: 1,982 | 4.8%
• instagram / july-reels: 3,410 | 1.9%
• google / brand: 2,144 | 6.2%

Events that carry the order

Track add-to-cart, checkout steps, and purchases as custom events with properties like SKU and order value, then build goals and funnels on exactly those moments.

Launch-drop realtime

When the drop goes live, watch traffic, sources, and purchases move in realtime. Bot blocking keeps the scrapers out of your conversion math.

A slow store is a silent discount

Web vitals from real shopper visits show which pages feel slow, by route, country, and device. You fix the product page that's quietly costing conversions instead of guessing.

Ecommerce questions, answered plainly.

Does Rybbit work with Shopify and WooCommerce?

Can I track purchases and cart events?

Does Rybbit have a revenue report?

Why do my current analytics undercount my traffic?

Will the tracking script slow my store down?

Do I need a cookie consent banner for Rybbit?

More ways teams use Rybbit.

• For developers: The script tag, the SDK, the API, the MCP server, and self-hosting.
• For agencies: One workspace for every client site, with dashboards clients can read on their own.
• White label: Embed dashboards, build on the API, or self-host: analytics under your own brand.
• For startups: Answers about your traffic and product without hiring a data team.
• For SaaS: Signup funnels, retention cohorts, and the sessions behind every drop-off.
• For small businesses: The handful of numbers that matter, with no GA4 setup and no cookie banner.
• For creators & publishers: What resonates, where readers come from, and a dashboard you can share.
• For European companies: EU-hosted cloud, cookieless compliance, and a self-host option for full control.
• Enterprise: SSO, dedicated instances, on-premise installation, and infinite retention.
• Compare Rybbit: Side-by-side with Google Analytics, Plausible, Matomo, PostHog, and more.

Know which campaigns sell, and which only get clicked.

Checkout funnels, campaign conversion, and full traffic, with no consent banner in the way.